Would you get your nipple pierced for a good cause?
EAGER to raise funds and awareness for Breast Cancer Awareness Month, one Rockhampton store is thinking outside the box and doing something a bit different.
SkinKandy, a specialist body piercing and jewellery company, is encouraging customers to add some bling to their bra by piercing their nipple in support of Breast Cancer awareness.
The company will donate $5 from every nipple piercing performed in October to the National Breast Cancer Foundation.
Rockhampton store manager Chloe Warren said it had already proven to be a popular campaign with customers coming in for a set of nipple piercings, nine days into the month-long campaign.
"It's more common than people think," she said.
"We raised a couple of thousand last year, so we are hoping to do the same this year. We really just want to encourage people to get it done and help out a worthy cause."
Nationally, SkinKandy is hoping to raise $10,000 for the cause after raising more than $6000 last year.
While many people may squirm at the idea of getting their nipples pierced, Mrs Warren said she never got the same reaction from customers.
"Everyone is different," she said.
"Everybody takes it differently and everyone's pain threshold is different.
"Some people handle it really well and you also have some people that you can tell are in a lot of pain and they are very vocal about it."
For Miss Warren, it was important to work in a company that gave back and supported important causes.
"It's so good to be part of a company that supports causes like this," she said.
"We get so many people that come in and tell us their stories and their personal experiences with breast cancer.
"We see so many different people every day and it is such a good thing to spread awareness.
"We hope to bring as many people as we can in to help out a good cause."