Strongest man tests his mettle
"POW-AH!" he yelled.
"POW-AH! You can do it!" the crowd yelled back.
With a strong chain attached to a massive belt around his considerable girth, and looped through a metal hook in the rock, the world's strongest man, Derek Boyer, tried several times to lift the 1100kg stone outside Oakes Oval, Lismore.
Once or twice it seemed like he was going to do it - the rock would lift a little at the front, or at the side - but he couldn't clear it off the ground, to beat his own Guinness Book of World Records rock-lifting best, set at Lismore on Australia Day last year, when he lifted a 760kg rock clear off the ground.
Adding an extra 340kg was a little harsh, it seemed, watching the strongman sweat and strain, eyes popping, and calling to the heavens to send him the power needed for the impossible task.
Admitting defeat after five tries in an hour, Boyer announced he would settle instead for an Australian record, using an A-frame to brace his arms as he lifted the rock with the chain from his hips. This time, the rock cleared the ground.
Mr Boyer said he was disappointed he hadn't broken his own record.
"This rock will stand here for the next 500 years as a challenge to the strongest men in the world to travel here and see if they can lift it off the ground," he said.