Jordan, Marcus and Daniel in the night queue for the launch of the Apple iPhone6. Photo: Contributed
Jordan, Marcus and Daniel in the night queue for the launch of the Apple iPhone6. Photo: Contributed

Why people camp out for the launch of Apple's latest gadgets

FOR most of us, it's hard to fathom why anyone would wait in a queue for hours, even days, to fork out up to $1249 for a phone.

But these people aren't anyone.

They are followers of the cult of all things Apple.

People who worship shiny new devices with clever new features. People who want to be first to the latest.

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Among them are three boys, aged 13, 14 and 15 who convince their parents it's a great idea to be sleep in the heart of Sydney on the day buzzing with news of terror raids.

Daniel, 15, Marcus, 14, and Jordan, 13, took the day off school on Thursday to line up from 5am to be among the first few hundred to get the iPhone 6 and iPhone 6 Plus.

They were buying for family members.

For them the motivation is clear. They wanted to part of the 'event' - the buzz - and share time with others who love their gadgets as much as they do.

Daniel's dad Phil tells APN the idea of people lining up for a bigger, better phone is 'crazy' but he  was happy to spend the night in the city with his son to create a memory he won't forget.

Daniel was still buzzing after picking up the phones -  he enjoyed a night of sleep in the camping chair in the queue.

Dad  probably wasn't so lucky.

Apple mania goes into overdrive just before 8am when staff do everything from Mexican waves on the levels above to Aussie chants and cheers.

A huge media contingent, including a tech blogger with GoPro on a boom strapped to his head so he can continually do live camera crosses, is there to record - and no doubt - encourage the fervour.

Apple's PR plan is clearly in full swing.

As the doors finally open, Apple staff clap and cheer as customers stream through.

Once inside, customers are carefully escorted by  to pick up their phones upstairs while hundreds wait for their turn on a crowded footpath being patrolled by police on horses and foot.

As customers later return with their phones they are given thunderous cheers as if they have just become converts to the religion of Apple.

Just don't tell them it's just a phone.



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