What should be on the postcards for our region?

AFTER the devastating floods that hit the Northern Rivers in February, Northern Rivers Tourism received a $600,000 'tourism recovery package' to offset losses to the industry and to promote reasons for people to come.

Northern Rivers Tourism CEO Russell Mills said a survey showed the industry had suffered losses of about $18 million due to the floods and wet weather last summer.

Prime Minister Kevin Rudd and then NSW Premier Morris Iemma both visited flood-affected regions at the time and the funding package was made up of $300,000 from each government.

Northern Rivers Tourism has been implementing marketing campaigns since March.

The campaigns have so far targeted South-East Queensland and regional NSW, using extensive press and online advertising to encourage people to visit in the autumn and winter months.

Northern Rivers Tourism also ran a direct mail campaign in New Zealand to try to get people to visit 'Byron Bay and beyond', encouraging them to experience some of the hinterland attractions.

There was also a special on the Sydney Weekender TV program, where host Mike Whitney came up and did a feature on Ballina and the Crystal Castle.

The Northern Star is inviting readers to take a photo of a place, icon or scene they would like to see on a postcard to represent their town or region. Include a postcard message to go with your photo.

Over the next four weeks we will publish entries sent in. The winner will be announced on Saturday, November 15.


SEND in your postcard image and message. Entries will be published each Saturday. The winner will receive an eco-cycling rainforest day tour with award-winning Mountain Bike Tours, Byron Bay, for two adults and two children (over nine years), valued at $400. Winner published November 15.

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