WEED ALERT: The attention-getting vehicle is the latest innovation to target the spread of weeds.
WEED ALERT: The attention-getting vehicle is the latest innovation to target the spread of weeds.

DPI campaign a call to action to kill weeds quickly

LOOK out for weeds is the call to action for the newest theme in the Department of Primary Industries' NSW - No Space 4 Weeds campaign.

It promotes the early detection of weeds and the role of the wider community in looking out for potentially weedy plants.

This new theme is supported by a set of display resources and the weeds vehicle, which has been created using a contemporary form of mobile outdoor advertising known as vehicle wrapping.

The vehicle is a collaboration between the Department of Primary Industries and Clarence Valley Council.

One of Clarence Valley Council's weeds officers' work vehicle has been wrapped to create a strong visual impression about the issue of weeds.

The weed images themselves act as an attention-grabbing device rather than representing weeds in a technical or scientific way.

The vehicle driver becomes a representative of the brand, spreading the word through daily travel.

The idea behind the weeds vehicle is that it will attract people's attention and spark some interest in the issue of weeds. The weeds officer is then able to provide more technical information or advice.

The aim of vehicle wrapping is to create lasting and meaningful visual impressions.

This approach has become increasingly popular in advertising, promotions, marketing and public relations.

Many corporate branding departments have adopted it as part of their outdoor marketing strategies.

The technique involves completely or partially covering a vehicle in an advertisement, creating a mobile billboard.

Large vinyl sheets are custom printed and applied as decals to all external surfaces of a vehicle, and can be removed or changed relatively easily.

The effectiveness of this type of advertising is very high, with research in the US showing it has a recall rate of 97%, with 80% recall of the specific graphics and text used in the wrap.

In the US, vehicle wrapping has resulted in sales increases of up to 107%.

The vehicle wrap was completed in Grafton by Valley Signs and Printing.

Early detection and surveillance offer the most strategic and cost-effective form of weed management.

By detecting weeds early there is an increased likelihood that control will be successful.

It also reduces costs as infestations can be treated when they are less extensive.

The community can help with early detection of weedy plants by knowing what to look for, where to look, when to look and who to contact.

 

Who to contact about weeds:



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