Cancer Council van cues slip slop slap
WITH melanoma figures in the Northern Rivers the highest in the state, the Cancer Council's new Sun Sound campaign van could not come to a more appropriate area.
Stopping at Main Beach Byron Bay on its tour around coastal towns, the van offered beachgoers free Wi-Fi in a bid to engage teens about the risks of skin cancer.
The campaign is targeting teens after the latest National Sun Protection survey revealed 21% are getting sunburnt at least once on the weekend and only 37% are using sunscreen.
Rhian Paton-Kelly, community engagement manager for Cancer Council NSW, said there was a gap in sun smart messages getting to teenagers in high school, which has always been a difficult age to target.
"Many teens are simply forgetting to reapply sunscreen every two hours ," she said.
"With UV levels expected to reach extreme levels in NSW this week, we hope that offering teens free Wi-Fi will not only help them connect with their friends, but that it will connect teens with the seriousness of not using sun protective measures when outdoors and at the beach this summer."
In the Far North Coast region alone, 303 people were diagnosed with melanoma and 23 people died from the disease in a single year, according to the latest figures by the Cancer Institute NSW.
Northern NSW is also ranked the highest in the state for melanoma Red-Zones, with Ballina taking out the number one spot in New South Wales.
Byron, Tweed, Richmond Valley and Lismore all feature in the melanoma Red-Zone top ten.
The Cancer Council campaign also includes a new downloadable app that will play the Sun Sound jingle reminding teens to reapply sunscreen.
The jingle will also be played at regular intervals on loudspeakers at beaches, pools and sports grounds.
- Richmond Valley
- Corowa Shire