The NRMA RoadWave campaign puts road rage boofheads in their place.
The NRMA RoadWave campaign puts road rage boofheads in their place. NRMA

‘Trivial’ road ragers targeted by NRMA campaign

THE NEW NRMA RoadWave campaign has revealed men aged between 25-44 are the most likely perpertrators of road rage and that most rage incidents are triggered by trivial curcumstances beyond the victim's control.

A simple wave goes a long way in preventing such incidents, according to the NRMA.

 

A survey of 1200 Members conducted last year found that two-thirds of respondents had been the victim of a road rage incident and 80 per cent had witnessed an attack.

Men aged between 25-44 are the most likely culprits but members of either gender can be targets or perpetrators, and children under the age of 15 have been present for one in four incidents.

Outcomes of the most common expressions of road rage 'gesturing, honking and yelling' can include diminished confidence, bad moods and even insomnia while physical attacks can have far worse consequences.

But what is perhaps most shocking about road rage is that the vast majority of incidents are utterly trivial, usually triggered either by simple misunderstandings or circumstances beyond any individual's control.

This is the insight behind the NRMA's to recognise how minor and sometimes downright silly the triggers for many road rage incidents are, and how simple it is to resolve them with considerate driving and a friendly wave.

So please watch our cartoon, share it with your friends and remember to just wave it off next time you’re faced with a potential road rage situation.

For more NRMA Advocacy, click here.



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