Treasure map to attract tourism
THE treasures of the Northern Rivers - places to go and things to do - that can be discovered between Byron Bay and Nimbin, were disclosed this week at the launch of a new map and guide.
Half a million people visit the region each year and an astonishing 40,000 of them take day trips to Nimbin from Byron Bay.
Launching the Treasure Map, Nimbin Visitor Information Centre co-ordinator Andrew Walker said it was developed to showcase the attractions around Lismore and Nimbin and make tourist destinations more accessible to visitors to the region.
"Visitors are shown how they can plan a trip that will allow them to explore the unique culture, environmental beauty and history of this region as they visit the many galleries, cafes and unique retail outlets containing handcrafted or interesting items not available elsewhere," he said.
"The Treasure Map includes striking imagery and detailed information that vividly captures highlights of the region and helps visitors to plan their adventure with confidence."
Drawn as a loop that takes in the Byron Bay route to Lismore via Bangalow, Clunes and Bexhill and then heads north through Goolmangar to Nimbin and Tuntable Falls, returning to Byron Bay through The Channon, Dunoon, Minyon Falls and the Coolamon Scenic Drive, the Treasure Map points to many sites of interest.
From the rainforests and exquisite natural scenery of the Nightcap National Park, Minyon Falls, Nimbin Rocks and Protesters Falls, to cafes and galleries where fresh local produce can be tasted, local art seen and crafts displayed; to family outings at places such as Crystal Castle and Macadamia Castle, and to places of interest such as Lismore's Koala Care, Education and Research Centre - it's all within a day's drive.
The map sells for $2.95 at visitor information centres.