Tourists have reasons to return regardless of sharks
Ballina Chamber of Commerce executive officer Nadia Eliott-Burgess said efforts would be made to focus attention on alternate tourism offerings, in the wake of the most recent shark attack.
She said shark mitigation measures were the role of marine specialists and stakeholders and in the meantime, the region should focus on other drawcards.
"I think from our perspective we just, as a chamber of commerce, consider it to be the role of marine specialists and stakeholders to be addressing the measures that need to be implemented to ensure that our locals and visitors are safe in the water," she said.
"We feel very strongly that that is being done and that measures are imminent.
"In terms of the impact in a busy tourism season, we have many and varied tourism offerings here in Ballina coast and hinterland that we feel confident that those who love this area and want to come and visit will do so for all of the many other amazing non-aquatic related activities and food and hinterland experiences that we offer.
"What we do know is these sharks are going great distances, we don't just have a handful loitering in our breakers because they've moved in.
"In a sense we just have to wait it out and in a tourism and economy perspective talk about all of the other fantastic things that we've got on offer."
Ms Eliott-Burgess said Ballina's prawn festival this weekend would be a great demonstration of what the region has to offer.