Tourism leaders hear state promo plan

TOURISM industry leaders had the opportunity to hear more details about the New South Wales Government's plans to promote the state globally as Australia's premier tourism destination at a function hosted by Southern Cross University's School of Tourism and Hospitality Management and The Hotel School Sydney.

Minister for Tourism, Major Events, Hospitality and Racing and Minister for the Arts the Hon George Souris MP provided the keynote address at the function, held at The Hotel School Sydney premises.

The Hotel School Sydney is a partnership between Southern Cross University and Mulpha Australia's hotel portfolio: InterContinental Sydney, Hayman Great Barrier Reef, Sanctuary Cove, Hyatt Regency Sanctuary Cove and Bimbadgen Estate Hunter Valley.

Mr Souris said the reason the government had pledged to double expenditure on the tourism sector by 2020 was because it perceived the multiplier effect of a stronger tourism sector as the best opportunity for NSW to regain the number one position within the Australian economy.

"It's clear that the industry is excited by the plans we have to ramp up our tourism promotion and major event attraction activity," Mr Souris said.

"We need to do more to promote tourism in regional areas and the NSW Government has committed an additional $5 million this year to help regional operators develop new business and new products to attract visitors.

"This Government is determined to increase the State's market share with action to attract more major events to both Sydney and our regions – we need to make sure our regions win their share of the economic benefits of major events.

"The Hotel School Sydney is at the forefront of where we want to be in meeting the hospitality needs of visitors but it is not enough to merely provide a great hospitality experience; there must always be something going on – theatre, festivals, events."

Mr Souris said there was cross-party support for the creation of Destination NSW, combining the talents and budgets of former agencies including Events NSW and Tourism NSW.

"Destination NSW will help fast forward the re-emergence of New South Wales as the premier tourism destination in Australia."

The MC for the evening was John King, chair of the Southern Cross University School of Tourism and Hospitality Management Tourism Advisory Board.

Also speaking at the event were Dr Erica Wilson, Deputy Head of the School of Tourism and Hospitality Management and Ms Julie Orton, the new General Manager of The Hotel School Sydney.

Dr Wilson highlighted the recent Australian Learning and Teaching Council Citations, in which a Work Integrated Learning team from the School won a national award in recognition of 20 years of success in the internship program.

Ms Orton described The Hotel School Sydney as a very special place to study, delivering a program that uniquely integrates academy and world class industry.

"Southern Cross University's partnership with Mulpha at The Hotel School Sydney creates unprecedented access to some of the best properties in Australia including the InterContinental Sydney, Hayman Great Barrier Reef, Sanctuary Cove, Hyatt Regency Sanctuary Cove and Bimbadgen Estate Hunter Valley," Ms Orton said.

"We develop students into leaders, and focus on developing entrepreneurial customer service excellence." 



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