Jim Parish, off on the trip of a lifetime.
Jim Parish, off on the trip of a lifetime. CATHY ADAMS

Top salesman for New Holland

JIM PARISH admits he has tractors in his blood.

“Yeah, you could say that,” he said in Lismore yesterday.

“Other people notice the latest Ford or Holden when they drive past a car yard, I notice the make of a tractor when I drive past a farm,” he said.

It is this obsession that made him New Holland's fifth-highest salesman this year.

And the reward?

An around-the-world trip.

“I haven't been overseas before, but I'm looking forward to seeing the factory at Basildon in England,” he said.

Mr Parish has been selling agricultural machinery since 1994, and has been employed as a sales rep at James Frizelles automotive group in Lismore for about the last four years.

In the national competition run by agricultural machine-maker New Holland, judges looked closely at total sales, dealer performance and market share.

Mr Parish came in as number five salesperson across the country, and won the all-expenses paid trip to Singapore, London and New York.

“I haven't got the itinerary yet, so I'm not sure where else I am going,” he said.

“I haven't really wanted to head off overseas before.

“But people tell me it's good to see how people live on the other side of the world, and then to come back and see how good we have got it back home.”

James Frizelles general manager Karl Meir said Mr Parish's award was recognition not only for him, but for the dealership.

“It's very positive, particularly seeing we are supposed to be in a downturn,” he said.



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