They know how to spend it
WINNING a vote in any election can be a costly business, and given saturation advertising on the airwaves, in newspapers and on websites over the past month or so, this election is no different.
Not surprisingly, political parties are reluctant to fess up to how much they coughed up per vote.
However many suspect the Nationals far outspent their rivals locally, snaring spots in numerous high-rating TV shows.
Speculation has been rife throughout the campaign that the Nationals' pot of gold is the result of the decision by nearby independents Tony Windsor and Rob Oakeshott not to run.
This allowed Barnaby Joyce's war chest to be spent in other seats, particularly Page, where the party thought it had a winning chance.
Greens candidate for Page Desley Banks said she had heard the Nationals had spent $700,000 to $1 million on campaigning in Page.
This was rejected out of hand as "ridiculous and totally far-fetched" by NSW Nationals state director Ben Franklin.
Nationals Page candidate Kevin Hogan reckons it's not about the money spent campaigning - and he may have a point.
"If money was all that mattered Clive Palmer would be prime minister by Sunday," he said.
On the Labor side, sitting member for Page Janelle Saffin said she had spent less money campaigning than during the last Federal election, without revealing a dollar figure.