The tough get going
AS MAGAZINES and newspapers scale back their printed offerings and move online, local entrepreneur Lisa Messenger has gone against trend to launch her new magazine, messenger COLLECTIVE.
Ms Messenger, 2010 Alumni of the Year at Southern Cross University, relished the challenge.
"I love a hard market," she said.
"When it is tough and everyone is flailing, that's where the challenge and the opportunity lie."
Ms Messenger said the 147-page messenger COLLECTIVE magazine was designed to make entrepreneurialism accessible.
"We wanted to get the real story behind the successes of the likes of Steve Jobs and Richard Branson, including all the roadblocks and mistakes along the way," she said.
"I am very conscious of the connectivity between online and offline world.
"There is so much clutter online, it's good to buck the trend and produce a physical object."
Ms Messenger said the launch was the culmination of more than 12 months work.
"As an independent publisher we didn't have the resources of a huge company behind us but what we did have was the, perhaps naive, belief that we could make this work," she said.
The magazine will launch into 3506 newsagents and through Coles stores as well as the US, Canada, New Zealand, France, Germany, Hong Kong, Italy, Sweden, Turkey and Singapore.
Ms Messenger emphasised that all the magazine's content was new.
"Our content is bespoke and our editorial team has spoken to every individual in the issue," she said.
"My favourite article is about Bradley Trevor Greive, the author of the international bestseller The Blue Day Book," she said.
"I challenge anyone to get through the story and not shed a tear."
Aside from studying here, Ms Messenger's family also lives in the Northern Rivers and she spends a lot of time in the region.
"It's my favourite part of the world," she said.