The key to business success
BUSINESSES can no longer afford to be behind in technology, says social media expert Christine Dawson, who recently spoke to members of the Ballina Chamber of Commerce.
Already more than 90% of Australians are online, and generally it's between 6pm and 10pm.
"That's after normal business hours, so it is absolutely essential that your business has an online presence," she said.
"It is in this way that local businesses can start to get through the tough times."
Ms Dawson said it was important to keep in mind a website for your business needed to be interactive.
"The basics still need to be there," she said.
"It's about being interactive and building rapport with your customers so they come to expect good service. Even if you're not actually selling your product online, make sure you create an experience for your customers. Then when they come into your business, you've instantly got something to talk about besides money."
Getting a website set up is the first hurdle.
Ms Dawson suggests striking a balance between control and innovation.
Ballina Chamber of Commerce executive officer, Nadia Eliott-Burgess, said building an online presence was one way that local retailers could help to boost trade.
"We understand that it's a really tough environment at the moment," she said.
"So we, as a chamber, are doing everything we can do help small businesses."
The chamber, in conjunction with Ballina Shire Council, is running a series of workshops aimed at helping businesses.
The next workshop will be focus on e-commerce and will be held at the Alstonville Bowls Club on May 23.
A final workshop on how to use Facebook to market your business will be held at the Lennox Head Community and Cultural Centre on May 30.
For more information or to book, phone Ms Eliott-Burgess on 6681 5049.
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