COLD RESPONSE: Supermarkets have already started to stock hot cross buns on their shelves.
COLD RESPONSE: Supermarkets have already started to stock hot cross buns on their shelves.

Supermarkets count cash as real religion

MANY of us have only just finished throwing away Christmas wrapping or ringing in the New Year, but hot cross buns have already hit the shelves of supermarkets.

This consumer-driven how-can-I-buy-more holiday attitude seems to be washing away the true meaning of the holidays as we constantly strive to attain more, even if we don't need it.

Whether it be promotional food or decorations, big supermarkets are good at capitalising on our love of being on holiday by constantly reminding us when the next one is approaching.

But selling holiday products months out from the actual date, arguably makes the event much less exciting when it's finally here.

The holiday treadmill has not only conditioned us to expect items for the next holiday period as soon as one is over, but it has also caused us to expect the people who sell these products to sacrifice their own holiday because we want the shops to be open almost constantly.

Even this morning, I found myself grumbling about the fact the coffee shop near our office was still closed, rather than being relieved the people who work hard to make my coffee 355 days of the year were having a well-deserved break.

This year, I'm going to try not to buy into the idea of a rolling holiday, literally.

Making an effort to think less about what we want and more about what we need might just show us we already have more than we deserve.

Of course we need to consume to stimulate our economy, but it might be a good idea to get used to life without a holiday for a few months because isn't the best part of a holiday the fact they're deserved after a bit of hard work?

Near enough is nearly almost always good enough.

Fruit toast is probably just as good as a hot cross bun, at least for the next two months.

So, just because there is more choice, I don't think we need to choose more.

And, holding off buying hot cross buns until April might just remind us of the true reason for the holidays, without us even noticing.



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