Sunny women's football
What a great world it would be if we did not have to rely so much on money. The reality is, however, that there are few activities that are sustainable without the injection of funds and sport is no exception.
We are very fortunate to have community-minded businesses that acknowledge the wonderful contribution sport makes to society and include sponsorship as part of their corporate objectives. There are multiple reasons for business to become involved as a sponsor, however as a sporting body, we should never take them for granted. Local company Solahart recently agreed to become involved with Football Far North Coast as major sponsor of the Women’s Premier League. David Lewis from Solahart said that his business saw several synergies between football and their business; the geographical spread of Football Far North Coast is consistent with Solahart’s regional presence, and the ideals of healthy living and sustainable values of the products sold are also consistent with some of the things sport can offer.
It is widely acknowledged that women make most decisions in the household, however, women’s football does not get the credit it deserves. The structure of this sponsorship is intended to provide benefits for clubs, players and supporters as well as the sport. Solahart, like all sponsors, has a legitimate right to use the sport as an opportunity to leverage its support into increased awareness and potential new markets through being associated with Football Far North Coast. The mutually beneficial mix of exposure, funds and promotional offers is one that can have a “win-win” outcome.
In an environment where most people are under pressure to find enough surplus money to become involved with activities that cost money, sporting groups rely heavily on sponsors. It is easy to ask for help however it is important that we recognise that nobody has a money tree, businesses included. The collective efforts of many stakeholders is required to contribute to our passion for sport and in welcoming Solahart on board, thanks to all sponsors whose generosity is so vital.