Sun-safe message on high-rotation
PROMOTING the local launch of the Cancer Council's Sun Sound program at the Lismore Memorial Baths today was someone pretty special.
London Olympics Gold Medal Kayaker David Smith was in town, backing Sun Sound, a jingle produced by musician Ben Lee and Sony for the Cancer Council which is played at local community pools at regular intervals - acting as a friendly reminder for people to stay safe in the sun and to apply sunscreen.
The program, which was piloted in the summer of 2009/10, has now gone national as of the 2012/13 summer season, being broadcast at pools, beaches and sporting grounds across six states and territories of Australia.
Mr Smith said he was proud to be involved in the program, because as a kayaker, he spends a lot of time outdoors training.
"The amount of time I spent out in the sun is ridiculous," he said, noting the two outdoor training sessions he undertakes daily - equalling around four hours in the sun each day.
For more info on Sun Sound, visit sunsound.com.au.