Sound sun protection
A NEW angle on the fight against skin cancer and melanoma is a jingle called Sun Sound, played every hour at Lismore Memorial Baths to remind people to protect themselves from the sun.
Produced by musician Ben Lee, the Sun Sound is a catchy jingle, which will be played every hour between 11am and 3pm reminding people to protect themselves with hats, sunscreen, sunglasses, clothing and shade.
The Northern Rivers has six of the top ten 'red zones' across NSW for melanoma, according to Cancer Council Northern Rivers Community Programs Co-ordinator Rhian Paton-Kelly.
"Sun Sound targets adolescents. It involves a short jingle that is played at pools or beaches to encourage people to reapply their sunscreen and use other sun protection," she said.
Lismore Memorial Baths Aquatics Co-ordinator Heidi Craig said the jingle has been playing for the last three weeks and people had had a very positive response.
"We had some parents coming to us after the jingle and said they forgot their sunscreen at home. Cancer Council has provided us with some umbrellas to be used by those visiting the baths and free sunscreen, and the parents were very impressed," Ms Craig said.
A survey applied to 1035 youth in summer 2011 across NSW said 85% understood the key Sun Sound message, 76% supported the idea of playing Sun Sound, and 61% took positive action to protect their skin when hearing Sun Sound.
Sun Sound was launched in New South Wales in the summer of 2009. In 2010 Sun Sound was awarded a gold award at the CLIO Advertising Awards in New York, two silver awards at the prestigious Cannes Advertising Festival in France and three silver awards at the Australian Outdoor Media Awards.
Sun protection is needed even if conditions are overcast or rainy. Forecast for Lismore:
- Today: Possible 1-5mm rain. 19-29°C. Extreme UV.
- Christmas Day: Possible 20-40mm rain. 18-31°C. Extreme UV.
- Boxing Day: Possible 10-20mm rain. 19-26°C. Extreme UV.
- Thursday 27: Possible 1-5mm rain. 17-29°C. Extreme UV.