TOWNS in the Richmond Valley are having a makeover and it's all to help build pride and economic development, according to Richmond Valley Council.
Casino residents have noticed large new welcome signs to the entries of the town recently, and the Lower Richmond will follow soon.
"What's the one thing that links all of the valley?," general manager John Walker asked.
"It's the Richmond River."
Mr Walker said the triangle of the new logo created a v-shape which represented the valley and everything in it including the river - the basis of the new identity.
Each town has a different shaded logo representing their area.
"Casino has agricultural colours and Evans Head will be coastal colours," Mr Walker said.
"The signs, which light up at night, are also solar-powered by Nickel Energy.
"They have been placed to allow for an avenue of coloured trees as well."
Mr Walker said $250,000 was put aside in last year's budget to cover costs of the 13 entry signs made.