Face of Voyeur 2010 winner Chloe Malouf Dowse wears a quirky apron from designer Shanti Greenwood.
Face of Voyeur 2010 winner Chloe Malouf Dowse wears a quirky apron from designer Shanti Greenwood. Lily Nicholson

Showcasing top fashion talent

VOGUE’s Anna Wintour was a no-show but Voyeur 2010, Byron’s Fashion Expose, still hit the runway running with young Northern Rivers designers proving they have the creative cut to make it big in the colourful world of fashion.

As 300 well-dressed guests quaffed bubbles, 30 models strutted down the catwalk on Friday night in the Byron Theatre to showcase 10 of the region’s up and coming fashion designers.

Now in its second year, the event is proving to be a hit.

It has plenty of support from the area’s art and fashion ‘B’ crowd (as in Byron) with tickets selling out before the big night at the theatre in the Byron Community Centre.

Community Centre events co-ordinator Sarah Yates had plenty of praise for the high standard of work shown in the original designs displayed.

True to the idea behind the runway showing the event was a creative platform for designers, ‘to launch their careers and get their names out there’.

Also being showcased along with the Northern Rivers designers were the creations of some of the brightest young rising stars of fashion from around the country, with Byron clothing store In Annies Pocket showing a selection of vibrant outfits.

The 10 designers each had six minutes on the runway with some determined designers showing off up to 15 different outfits.

Ms Yates afterwards described the range of fashion as diverse, an eclectic mix that included lingerie, bohemian styles to tailored costuming along with a smaller selection of menswear which included jeans, pants and shirts.

Unlike recent national events in the football, political and modelling arenas, the Voyeur show had no ties in the three award categories.

Voyeur Designer of the Year went to Idis Designs’ Sara Meredith, with judges basing their decision on set criteria including originality and the flow of her designs.

The Face of Voyeur was awarded to model Chloe Malouf Dowse who is originally from the Northern Rivers but now lives and works out of her base in Sydney.

The third major award of the evening was in the Outfit of the Night category which went to an eyebrow-lifting slick wetsuit by Marisa Sidoti and Joceline Godfrey, the designers from the label, Muther of All Things.

Ms Yates described the black garment, the design pair’s take on a catsuit, as being ‘very sexy’ and ‘very out-there’ with the outfit winning due to its whopping wow factor.

A lot of creative effort went into the runway show to give the event a genuine fashion-show atmosphere and ensure the garments made a professional showing.

An effective light show, flowers and hanging silks, and an artful use of large timber picture frames helped create a sense of high-fashion drama.

Ms Yates said it was an ‘amazing night’.

“We are really happy with how it turned out – everything just went so well,” she said.

“So much work and effort went into making the night a success.

“It has been a really busy few months, but it’s definitely worth it.

“And it’s great that Voyeur is becoming more popular. We really want to get the name out there.

“We’re looking forward to next year already, but we need a bit of a rest first.”



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