Shoppers shocked with 'beating hearts' in bags
WARNING: This story contains images and descriptions which may upset readers
PETA - the shock jocks of animal conservation - are at it again.
But after watching this video, many will be asking themselves - have they crossed the line?
PETA is promoting a pop-up shop of luxury goods inside one of Thailand's largest shopping centres.
But 'The Leather Work' isn't your average fashion shop, despite its high end looks.
Inside the snakeskin shoes and crocodile-skin handbags are beating 'hearts, stretchy 'sinew' and pools of 'blood'.
The horrified reactions of unsuspecting shoppers has been captured on a video on Youtube which has already been seen by more than 175,000 people.
It's part of a ghoulish campaign created by Ogilvy & Mather Advertising Thailand aimed at shining a spotlight on the cruelty of the exotic-skins industry.
"Every year, hundreds of thousands of reptiles are crudely bludgeoned and skinned alive, all for the sake of so-called 'luxury' shoes, belts and bags", says PETA Australia associate director Ashley Fruno.
"PETA Asia's gruesome pop-up shop reminds shoppers that the only way to keep blood and guts out of our closets is to choose vegan clothing, shoes and accessories."
PETA says Thailand has the world's largest crocodile farming industry and is the prime destination for international fashion brands looking for skins.
About 700,000 crocodiles are raised in crowded tanks or pools of fetid, stinking water on 22 large-scale and 929 small farms across the country.
A recent PETA US exposé revealed workers on crocodile farms sawing open reptiles' necks while the animals are still alive.
Northern Australia currently produces 10 per cent of the world's market for crocodile products, with the skins exported to European fashion houses, PETA says.
Do you think PETA is going too far?
This poll ended on 23 May 2016.
Yes. That video is disgusting
No. They are telling it like it is
Yes. How do we know animals are treated that way?
No. There are too many crocodiles anyway
This is not a scientific poll. The results reflect only the opinions of those who chose to participate.
PETA says snakes killed for their skins are commonly nailed to trees, and their bodies are cut open from one end to the other as they are skinned alive.
"Their mutilated bodies are then discarded, but because of these animals' slow metabolism, it can take hours for them to die. Lizards are often decapitated, and others writhe in agony as the skin is ripped from their bodies.
"'Leatherworks' allows people to experience and see with their own eyes that every leather product caused a sensitive animal to endure a miserable life and suffer a terrifying death", says Puripong Limwanatipong, Associate Creative Director of Ogilvy & Mather Advertising Thailand.
"By surprising shoppers with the cruelty behind the exotic-skins industry, we can wake them up and spark change that will save animals' lives."