GOOD INTENT: Jaime and Josh Bates from Baby Bella.
GOOD INTENT: Jaime and Josh Bates from Baby Bella. Patrick Gorbunovs

Shop follows her philosophy

WHEN Jaime Bates's first child was born, her whole outlook on life changed.

"When we had children I became much more aware of the environment and what sort of world we would leave behind for them," Ms Bates, co-owner of Baby Bella Lismore, said.

"I also became much more concerned about the use of chemicals in products designed for babies and whether things were produced ethically."

A case in point is the modern cloth nappies sold at Baby Bella.

"These are washable and re-usable, include waterproofing, and fit with the same ease and convenience as disposable nappies. But they don't have the same waste factor."

Ms Bates is also passionate about child car safety and sells and installs large numbers of child seats.

"All our staff have travelled to Sydney to be trained to fit child seats," she said.

Ms Bates and her partner Joshua have owned the Lismore store for more than six years and also own a Baby Bella shop in Coffs Harbour. With three children under the age of six, the couple relies on both sides of their family to balance work and home life.

"Both sets of parents and grandparents had their own businesses so it was inevitable their children would start their own.

"It's about controlling your own destiny, we work a lot of hours but we can choose when we work," Ms Bates said.

Baby Bella has a website at babybella.com.au and a Facebook page.

"Our website is an online catalogue, not a selling tool. I often get calls from customers who have the website open and want to discuss an item over the phone. Our Facebook page is just a great way to stay in touch with all our current customers."



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