Shades of Grey fever sees cinemas sell out

SELLING FAST: Jamie Dornan and Dakota Johnson in scenes from the movie Fifty Shades of Grey. Universal Pictures

LOCAL audiences seem to have been infected by the Fifty Shades of Grey fever.

Cinema managers in the area are bracing themselves for an avalanche of people to demand tickets for the upcoming release of Fifty Shades of Grey tomorrow.

The opening session at Event Cinemas in Lismore has sold out, according to Events Cinemas NSW Marketing Manager.

The Lismore premiere will be the monthly Chicks at the Flicks movie session, including drinks and a surprise gift bag in the price of the ticket.

Ballina Fair Cinemas management confirmed they have seen unprecedented interest in the release with group bookings of up to six people.

Palace Cinemas Byron Bay also reports group bookings of up to 15 people.

Cinemas across the country have been preparing for this, as tickets for the release tomorrow went out for sale in November last year, a new record on early sales in cinema tickets.

The film, starring by Dakota Johnson and Jamie Dornan, is based on the best selling book of the same name by E.L. James, tells the story of literature student Anastasia Steele, whose life changes forever when she meets handsome, yet tormented, billionaire Christian Grey.

It is the first instalment in the Fifty Shades trilogy that traces the deepening relationship between Steele and Grey.

Originally self-published as an e-book, it became the hit literary success of 2012, mostly for its explicitly erotic scenes featuring some of the kinkier sexual practices involving bondage/discipline, dominance/submission, and sadism/masochism.



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