CASINO is getting cheeky in its bid to promote the range of goods and services that can be found in town.
According to Casino Chamber of Commerce and Industry president Kim Morris, the I Did It In Casino campaign is deliberately provocative to gain public attention.
Mr Morris said the campaign would feature television commercials, print media stories, merchandise sales and social media exposure to get the message out that Casino had plenty to offer for commerce and industry.
"The cost to run this campaign is significant in terms of the CCCI's resources and we are very appreciative of Richmond Valley Council's financial support," Mr Morris said.
Richmond Valley Council general manager John Walker said a key aim of the council was to grow the local economy and achieve greater prosperity for all residents.
Mr Walker said the council was satisfied the CCCI campaign could promote Casino as a genuine place to do business, which would benefit local companies.
He said the council encouraged all local businesses to join the campaign and use the Richmond Valley Made icon alongside the I Did It In Casino logo to promote services and products.
"The two new campaign symbols allow us to stamp our pride across all Casino has to offer," Mr Walker said.
Mr Morris said not only was the CCCI campaign highlighting the CBD where people could have a leisurely cup of coffee and a look around, it would also show the diverse range of goods and services in other areas, including the industrial estate.
"Want a banjo? Want shading for your outdoor area? Want home hardware? These are just few of the items people may not know are offered here in Casino," Mr Morris said.