Amanda Cselka, Adam Armistead, Brody Moore, Graeme Phillips manager and Col Sullivan Mayor of Richmond Valley.
Amanda Cselka, Adam Armistead, Brody Moore, Graeme Phillips manager and Col Sullivan Mayor of Richmond Valley. MIREILLE MERLET-SHAW

Ritchies lowers IGA prices

EVANS HEAD locals will have the chance to snare a bargain on groceries this week following the takeover of the iconic local IGA supermarket by Ritchies IGA Qld & Northern NSW.

Ritchies IGA state manager Mr Peter Lee said shoppers in Evans Head would be able to buy a loaf of bread for $1 and two litres of milk for $2 from now on.

"Our store in Evans Head has slashed its prices by up to 8% following our takeover which will be a boost for local retailing," he said.

"We are also going to use our national buying power to provide local consumers with value for money offers on these staples as well as the group's No Frills generic product line.

"We are excited to be expanding our presence into Evans Head to complement our major store in Ballina.

"The advantage of having a more competitively priced supermarket in town is that more locals will stay in town to shop which will benefit other Evans Head retailers."

All existing employees of the store have been retained with new store manager Graeme Phillips replacing the previous owners Wally and Kristy George and Leigh Fitzgerald.

Mr Phillips has worked with Ritchies for six years, most recently in Ballina.

He said the low price on milk and bread matched the prices offered by Woolworths and Coles, the two dominant supermarket chains in Australia.

"It's important to offer the same prices to local shoppers and be an alternative to the big two," he said.

"We're looking forward to being a part of the Evans Head community, especially with the Beef Week Parade coming up."

Mr Phillips said that for the next four weeks Ritchies would be running an extra handbill with products and specials offered exclusively for the Evans Head area.

"Shoppers at the Evans Head store will also have access to Ritchies card programs such as Myer One and Christmas Club as well as a four cent a litre discount on fuel at the Evans Head Matilda service station," he said.

"Evans Head locals will also have access to our community benefits card."

"We expect the community benefits program to contribute between $20,000 and $25,000 a year to various local community programs and organisations.

"The program allows shoppers to nominate their favourite local charities for donations."



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