SUCCESS SECRETS: Denny’s Upholstery and Outdoor Blinds business partner Adrian Zammit said good customer service and ’doing right by people’ were the key to being a loved local business.
SUCCESS SECRETS: Denny’s Upholstery and Outdoor Blinds business partner Adrian Zammit said good customer service and ’doing right by people’ were the key to being a loved local business. Cathy Adams

Reward good service

NSW Fair Trading's 'I love my local business' competition, celebrating good business practice in NSW, is back.

NSW consumers can nominate a local business which goes out of its way to do the right thing by its customers.

It might be because they respond positively to complaints, or it could be because they make the best coffee in town.

According to Denny's Upholstery and Outdoor Blinds, which has been around in Lismore since the 1920s, being a loved local business all comes down to customer service.

Business partner Adrian Zammit said: "For us, that's probably the biggest thing - to keep your customers happy. You've got to do the right thing by people.

"This is a small town - you can advertise as much as you like, but if you leave someone unhappy, that's going to come back around to you."

"Small business is hard, especially in this day and age. But if you treat your customers' right, they'll keep coming back to your business. If you don't, then they won't."

Mr Zammit said Denny's was proud of the business's personalised service, which sees the customer dealing with the same people throughout the work; its continued employment of many young people through apprenticeships; and, the fact that the whole process of its work takes place at their South Lismore workshop.

The Denny's business has been around for decades, beginning in coach and motorworks, before it was transformed to its present day upholstery business.

You can nominate your favourite local business for the 'I love my local business' competition by telling Fair Trading, in 60 words or less, what your love about them and why.

There are six prizes worth $250 to be won. The competition runs until September 30.



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