Region's best food showcased
TWELVE of the region’s best gourmet and boutique food businesses were represented under the ‘Northern Rivers Food’ banner at the Sydney Good Food and Wine Show at Darling Harbour Exhibition Centre 10 days ago.
“The Sydney Good food and Wine Show is Australia’s largest consumer food, drink and cookware exhibition, attracting over 40,000 consumers and buyers,” Northern Rivers Food Coordinator Lois Kelly said.
“This gives our gourmet producers an outstanding opportunity to promote their produce to consumers, to professional buyers, and to the food media.
“Following on from the success of last year’s show, Northern Rivers Food was able to secure the best position in the show which enabled member product to really stand out and shine.
“It’s a stunning marketing opportunity,” Northern Rivers chair and Brookfarm co-owner Pam Brook said.
“We were in a high impact area right near the front door, and our logo and colours really stood out. We had thousands of people milling around our stand, attracted by our professional set up and great range of products.”
Ms Kelly and Ms Brook said, over the three days of the show, Northern Rivers producers were visited by consumers, buyers and distributors.
Good contacts were made, business deals initiated, and thousands of consumers were able to sample – and be impressed by – Northern Rivers-grown foods.
Over the next few months, Northern Rivers Food would work with exhibitors to track outcomes from the event and to follow up opportunities to further promote member products.
“We have booked the same space for next year,” Ms Kelly said.