ALL-WEATHER: A concept design for the planned Shelly’s on the Beach cafe, by Archimages Architecture.
ALL-WEATHER: A concept design for the planned Shelly’s on the Beach cafe, by Archimages Architecture.

Rebirth for Shellys on the Beach

NEW owners of the iconic Shelly's on the Beach cafe at Ballina have been given approval to demolish the building and start from scratch.

Ralph Mamone and Mark Sims, owners of Fishheads at Byron Bay and Bangalow, have signed the lease for beachfront cafe and said the renovations were needed.

"The building is outdated and past its use-by date," Mr Mamone said.

"The new building will be architecturally designed; it will be visually appealing. It's a very exciting time now that we've got the development application approved by the council."

Mr Mamone said the new building would be designed so it could be used in all types of weather.

"I'm talking about bi-fold glass sliding doors on three sides," he said.

"That way you can open it right up, or close it right up. Business has been pretty tough over the last three or four years, so for this project to be viable, we can't be dictated to by the weather."

He admitted that taking over the lease for Shelly's on the Beach was an "amazing" opportunity.

He said the community had high expectations.

"We are confident but cautious as well," he said. "We will be maintaining the Shelly's brand because it's well known, and we'll be doing breakfast, lunch and dinner."

The Fishheads restaurants are famous for their seafood options. And while Shelly's would incorporate seafood on the menu, it would be a completely different menu to their other restaurants.

"We're going to do some different, cutting-edge things," he said.

"I'm going to stay a bit tight-lipped about that ... these are things we're still working through.



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