Rapper shows human side of hip-hop
WE tend to believe rap/urban music allows for toxic masculinity to proliferate, but Australian rapper 360 shows human fragility is key to creativity.
Featuring the single Money, his album Vintage Modern debuted at No.3 on the ARIA Album Charts and No.1 on the Australian album charts.
This pairs 360's trademark charm, honesty and razor-sharp raps with a lush sonic backbone of guitars and live instrumentation.
Contemporary rap sounds replace the heavy synths and electronic drops his music is traditionally known for.
Speaking from Sydney, rapper 360, aka Matthew James Colwell, said the release was a daunting project.
"I was very, very nervous about it.
"I believed in the music and in myself, but I wasn't sure I would get any support from the media," Colwell said.
Asked why he felt that way, the artist said his recent issues with mental health would hinder his credibility as a creative.
"I had to cancel my last tour (due to ongoing mental health issues) and I felt that I had ruined my career," he said.
"I definitely felt a lot of shame and guilt during that period, for sure."
The rapper said this album had a different sound to it, compared with his previous releases.
"I believe that Australian hip-hop had a sound and it had a scene," he said.
"If you heard the words 'Aussie hip-hop', you could completely imagine what that would sound like.
When we released Falling and Flying (his second album from 2011), it was a very pop-driven record with a lot of dance elements and mixing genres," he said.
"That album was so successful I think it went double platinum, and I feel that changed everything.
"There was a big shift in Australian hip-hop; in a positive way, it inspired people."
- 360 plays at the Racehorse Hotel, Booval on Saturday, September 29
- For details, please visit 360music.com/shows.