Primex set to yield $50m in sales

CASINO and the rest of the Northern Rivers is in a three-day boom with more than $50 million expected to change hands at Primex.

Tourists alone are providing a $4.5 million cash injection to the region as more than 45,000 people flock to the area, filling motels from Casino to the coast, all thanks to Primex.

And the annual event is set to become even bigger with organisers looking for a new site next year.

Primex founder John Wright said some exhibitors had to go looking beyond Casino to find accommodation, with some exhibitors turning up as early as last week to start setting up.

Brisbane Port Authority found the closest they could get was Byron Bay Mr Wright said.

Hotels in Grafton, Casino, Lismore and Kyogle are also booked out.

Motels are not the only businesses benefiting, with a wide range of services from catering to earthmoving required during the event.

In all, Primex draws sales of up to $50 million over the three days, with follow-up sales bringing extra dollars into the pockets of locals.

Casino Chamber of Commerce president Jannie Stevens said although the town seemed quiet at the moment, there was a lot going on.

It gets bigger and bigger each year, she said.

Its getting so big that Mr Wright said they were looking to expand the site.

Mr Wright said Primex was outgrowing its existing locality.

It's been full for three successive years it's just chokkas, he said.

Mr Wright was unable to say where the new site would be, but it was expected to stay in Casino.

Organisers Bruce Wright and David Leitch are yet to collate data for this year, but are expecting their best year ever with millions of dollars generated.

People generally buy on site, Mr Leitch said. It's a huge growth industry.

But both can relax for a few weeks before starting on next year's event.

Primex 2009 is already being planned and for the first time ever it is expected to include more than 1000 companies.


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