IGA HANDOVER: Ritchies CEO Fred Harrison (centre) shakes hands with store manager Graeme Phillips with state manager for Queensland and Northern NSW Peter Lee. Photo Samantha Elley / Rivertown Times
IGA HANDOVER: Ritchies CEO Fred Harrison (centre) shakes hands with store manager Graeme Phillips with state manager for Queensland and Northern NSW Peter Lee. Photo Samantha Elley / Rivertown Times Samantha Elley

Price cuts and new incentives

AN 8% reduction in grocery prices and a Community Benefits Card are just two of the latest innovations the supermarket group Ritchies has introduced in its take-over of the IGA at Evans Head.

CEO Fred Harrison was on a quick visit to the area and was happy to chat to The Rivertown Times about the group's latest acquisition.

"We like to try and operate stores in little clusters," he said.

"Evans Head is a delightful seaside town that fits with our company profile.

"It also ties in with our Ballina store and gives us efficiency with advertising, pricing and buying."

Mr Harrison was impressed with the previous management of Evans Head IGA, especially the store's role of supporting the community.

"Our role is to take it to the next step," he said.

"In the future we may be looking at a possible increase in the store size.

"If we can build a bigger store, then we can have a bigger range."

Mr Harrison said pricing had been brought in line with Ballina.

"We want to be as competitive as Woolies and Coles," he said.

"We are here for a long time and we need to prove our worth."

The introduction of a Community Benefits Card to the Evans Head store will see customers able to choose their favourite charity or community group to support via their shopping.

"The customer only has to swipe their card each time they shop," Mr Harrison said.

"And we will donate a percentage of money to their nominated charity."

Other benefits include exclusive specials for members only that can be sent via SMS or MMS to their mobile phones and the Myer One card program where shoppers can earn points for online shopping.

Shoppers are encouraged to ask for details instore.



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