PICTURE THIS: Above and right are two of local photographer David Freund’s images. He will be one of hundreds of creative folk going to Sydney for the iStockalypse summit.
PICTURE THIS: Above and right are two of local photographer David Freund’s images. He will be one of hundreds of creative folk going to Sydney for the iStockalypse summit. Davidfistock By Getty Images

Lismore stock photographer off to global summit

LISMORE photographer David Freund will be one of hundreds of photographers flocking to Sydney for the first ever Australian-based iStockalypse summit.

The summit will bring together a select group of local and global photographers and videographers for three days of intense photography workshops, seminars and practical application including specially sourced shoots across the city.

Mr Freund has been a stock photographer for more than a decade, with a solid portfolio of recognisable images.

He said stock photo photography had the benefit of being flexible both in terms of location and time but also content.

"As a stock photographer my time is my own," he said.

"I shoot when, where and what I want to. I get to travel the world but am also able to be there for school functions and the like with my kids.

"It isn't all fun and frivolity though; to be successful in the world of stock imagery you have to treat it like any other business or job and commit to the hard work of developing a solid portfolio of excellent images."

In terms of generating ideas about what kind of stock photographs to create, Mr Freund said companies like Getty Images generally produce research for photographers identifying what images are in demand.

"The iStockalypse events include lecture sessions that further reinforce this by presenting information about emerging trends in imagery and needed local content," he said.

"There's no magic formula, but high quality, authentic or believable images demonstrating clear concepts will always do well."

The iStockalypse was first held in 2005 as an official multi-day iStock photography event.

This year, it will be based at the Bondi Bowling Club from November 6 to 8.

Photographers and videographers are invited to attend the event, where Getty Images' creative team will provide information on current visual trends.



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