Marc Stapelberg

Phone the Apple of Brandon’s i

GETTING out of bed at 3.30am to get a new mobile phone on the day you graduate from high school would be the last thing on most teenagers' minds - but for Brandon Fitness it was a no-brainer.

"I arrived here at 4am because I have always been a massive Apple fan," he said.

The McLeans Ridges 18-year-old said he wanted to be the first person in Lismore to get Apple's latest offering from the Telstra store in Woodlark St.

"I wanted to get an iPhone 6+ 128-gig in space grey and I knew there was only one in the store so I had to be the first person to stop that one going out of my hands," he said.

Brandon's love affair with iPhones began when he bought the original iPhone, released in 2007.

"I've got every box, with every colour, in every model of the iPhone ever released," he said.

After connecting the phone, Brandon headed to his graduation at Goonellabah's Blue Hills College.

He aims to study IT and multimedia at Griffith University in 2015.

"It will make my life a lot easier being able to carry all my content and everything I do with me," he said.

Telstra Country Wide North Coast area general manager Sue Passmore said Lismore locals embraced new technology and had been eagerly awaiting this launch.

When the doors of the Telstra store opened for the 8am launch, 20 Apple fans were waiting for their new iPhones.

Within minutes, the store's 15 staff were swamped by locals eager to get their hands on a new model.

"Our phones are more than a mobile now, they are part of how we connect to the people and things we love every day," Ms Passmore said.

Ms Passmore said the store sold out of its initial allocation of iPhones but more were delivered yesterday morning.

"The new iPhones were very well received and demand was high," she said.

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