ONLINE SUCCESS: Ben Affleck accepting the Oscar for Best Motion Picture of the Year for Argo.
ONLINE SUCCESS: Ben Affleck accepting the Oscar for Best Motion Picture of the Year for Argo. MICHAEL YADAEPA

Oscars’ cyber win

LAST week's Oscars was the first to truly embrace social media, and be embraced by its users.

The Academy's social media managers were busily tweeting and posting photos to Instragram throughout the awards show and its red carpet arrivals.

Their efforts were rewarded with the 2013 show seeing a 200% increased presence on social media platforms, reports Mashable.

The Oscars were mentioned 13 million times on social media on awards day, compared to just five million last year.

According to Mashable, this makes the Oscars the third-most social TV event of 2013, behind the Super Bowl (52 million mentions) and the Grammys (17 million).



How to save $200 on your electricity bill

How to save $200 on your electricity bill

Slash your power bill and reduce your impact on the environment

12 fantastic things to do this week

12 fantastic things to do this week

From ice skating in Ballina to a tantra festival in Byron Bay

Attention gin lovers: Impressive wins for local distillery

Attention gin lovers: Impressive wins for local distillery

North Coast distillery takes out top gongs at major competition

Local Partners