‘Open for Business’ will be a vital message
According to event director Bruce Wright the lingering sting of the Global Financial Crisis means many within the primary industries web are looking for a vital sales spike through Primex.
"Annually Primex attracts about $7million directly into the Casino region's coffers and results in about $40million in sales.
"Expect that number to grow this year," he said.
"This year we will have about 400 sites and over 1000 brands.
"Diversity is the key to Primex - always has been. Although we offer a lot to a wide range of people, our focus remains on the man on the land and the industries that supply to him.
"We have an official affiliation with 22 primary industry groups and about 5000 representatives of those groups will be at Primex."
Wright said this year's 30th anniversary exhibition will celebrate the past while looking ahead.
"This year, as we celebrate the past, we will also focus on the future by partnering with the Future Farmers Network (FFN)," he said.
"The central feature of Norco Primex 2014 will be 'The Future of Farming' and we have been able to attract a wide variety of exhibitors who will showcase what is on and beyond the horizon for farmers and associated industries.
"The Future of Farming will target issues linked to the next generation of farming and farm succession.
"Among a variety of seminars and exhibits Rural Skills Australia will be providing people with the needed skills pathways into agricultural careers.
"Nuffield Australia will be sending three of their past and present scholars to talk about their experience with the program and to help identify potential scholars for the 2015 program.
"There will also be a session each day on carbon farming."
The variety at Norco Primex 2014 includes the Australian Trucking Association's Safety Truck display.
Primex has always been an official and unofficial meeting ground for primary industry groups.
That remains in 2014.
Soy Australia will be one of the many industry groups using Primex as a venue for an industry meeting this year.
This year's Norco Primex will have a celebration theme throughout.
That will especially be the case at the Primex gala anniversary dinner at the Casino RSM on the Friday night, June 20.