PAUL MCKEY in the shade of his redbean tree.
PAUL MCKEY in the shade of his redbean tree. Susanna Freymark

Online commerce world is booming

ONE LONE redbean tree stood on the old dairy farm Paul McKey of Federal bought 16 years ago.

Redbean Business Solutions, named after that tree, has grown out of Mr McKey's passion not only for technology but for learning and people.

“People are the strength of any business,” he said.

Mr McKey's whole way of thinking combines, people, products, business strategies and technology.

“Knowledge is passive until it is put into context and applied. It is the same with technology,” he said.

Mr McKey, a PhD student at Southern Cross University, studies the benefits of combining business, people and technology.

He spoke to The Northern Star about one aspect of Redbean Business Solutions that will interest small to medium business owners.

He has linked up with Screenworks in Byron Bay and Arts Northern Rivers in Alstonville and applied for Federal Government funding through AusIndustry to set up a Redbean initiative called Smart Design.

Mr McKey aims to involve 100 businesses and wants to see the local economy fuelled by money from outside the area.

The Smart Business Program will help managers develop skills they don't have to expand their business into the online world.

“People can't keep up with the rate of technological change,” Mr McKey said.

The program will take business owners through adopting the internet for their business, migrating their business functions online and finally transforming their business with the goal of being a solely online business.

The development of the national broadband network in the next three years will hasten the growth of online business, Mr McKey said.



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