SPECIAL: The new ALDI store in Goonellabah is set to open next week.
SPECIAL: The new ALDI store in Goonellabah is set to open next week. Cathy Adams

New Aldi set to deliver big

GOONELLABAH bargain grocery hunters can start getting excited, as after a 12-month wait ALDI's new store is opening there next Wednesday.

The German-born chain will bring its compelling ability to slash prices on groceries, alongside eye-catching weekly specials, to within a few hundred metres of competitor giants Woolworths and Coles.

While there is already an ALDI in Lismore, the Goonellabah store will mean Lismore's biggest residential population on the hill won't need to compete with downtown residents to collect their Wednesday and Saturday "special buys".

A company spokesman said the new store would give locals the opportunity to discover the "ALDI experience", which included "permanently low prices every day".

In a time of economic uncertainty, it will also bring a welcome 15-20 full-time jobs to the region.

As across the rest of urban Australia, the retailer's unique business model has started to encroach on the dominance of Coles and Woolies.

A recent Morgan Stanley supermarket survey, which interviewed 1500 people, this year found ALDI was now reaching the mainstream.

With the economy perceived to be flat-lining in recent years and real wages stagnating, the report identified that "value for money" and "good promotions" had become more important to consumers.

None more so than regional areas where economic uncertainty is more keenly felt.

The survey revealed the discounter was also popular with young people and bigger households, suggesting big gains in the future.

The supermarket's claims to provide a massive saving for shoppers on daily items have also been backed up by consumer advocacy group CHOICE.

Their 2015 Supermarket Price Survey revealed that "buying ALDI exclusive brands instead of leading brands" would save customers approximately 50% off their grocery bill.

To celebrate the opening of the store, there will be a number of special buys on offer, which will not be available in any other store.



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