Residents urged to shop locally

NORTHERN Rivers residents can buy their region a present as the same time they purchase their Christmas gifts by shopping locally, the local branch of the NSW Business Chamber has said.

The chamber's Northern Rivers regional manager John Murray said local traders relied on the support of local shoppers to stay open and provide local jobs.

The plea follows last year's rough holiday season for businesses that had their Christmas trade "washed away" by the floods.

"Now it's the opportunity for locals to show their loyalty and support to these same businesses who have managed to stay in business despite a tough trading year." Mr Murray said.

Mr Murray said his main concern was shoppers heading to Brisbane or the Gold Coast to do their Christmas shopping.

Online shopping was much less of a threat, with a survey by the Sydney Business Chamber clearly showing customers still liked the experience of walking into a shop to buy a gift.

"Great customer service, good shop and product presentation and competitive pricing all add up to a powerful experience that can't be matched on the internet," he said.



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