Northern Rivers organics manufacturer in China trade mission
ANNI Brownjohn, the founder of leading Australian organic food manufacturer The Right Food Group, has represented the Northern Rivers region in Shanghai as part of Australia Week in China.
Winner of the NSW Business Chamber's 2015 award for Excellence in Export and reigning Northern Rivers Business of the Year, Ms Brownjohn joined Federal and State Ministers and NSW Business Chamber Chief Executive Stephen Cartwright for Australia's largest ever trade mission to China.
Events were held in Hong Kong, Beijing, Chengdu, Hangzhou, Shenyang, Shenzhen, and Guangzhou to promote Australian exports in agribusiness, premium food and beverage, financial services, education and tourism.
The NSW Business Chamber delegation was in China to promote its recently launched Export Growth China program, a ground-breaking new initiative which helps Australian SMEs overcome the cultural, cost and risk hurdles involved in exporting to China for the first time.
"We have a purpose-built showroom in the heart of Shanghai's international trade district, where our very experienced team provides real-time feedback on potential sales leads, and matches Australian SMEs with potential Chinese buyers and business partners," Mr Cartwright said.
Recently, former Trade Minister Andrew Robb MP witnessed two NSW businesses sign MOUs with Chinese companies as part of the Export Growth China program.
The first deal was between Nova Spring Water and leading Chinese retailer T3C; the other was between Phoenix International Exports, which produces premium cow and goat milk powders and ShangGang, one of the 500 largest companies in China.
"This is great news for these two Australian companies, and a great reward for all of their hard work in trying to crack into this market," Mr Cartwright said.
"When our custom made showroom here in Shanghai was officially opened by Premier Mike Baird last November, we were optimistic about its potential, but we have been pleasantly surprised at the number of deals, and their monetary value that have already been secured."
NSW Business Chamber Northern Rivers Regional Manager John Murray said the Export Growth China program could help local businesses take advantage of strong Chinese demand for clean, green products.
"With the rapid development of China's economy and the continuous improvement of people's living standards, Chinese people have a growing need which focuses on products' safety and quality, and they are looking to quality Australian companies like The Right Group to provide that," Mr Murray said.
"The recent signing of the China-Australia Free Trade Agreement and support available to business by organisations such as the NSW Business Chamber and Efic means that now is the time for local business to seize on the China export opportunity."
Business owners interested in finding out more information should visit www.exportgrowth.com.au or call 1800 505 529.