A CHEEKY attempt by NORPA to advertise their upcoming production Railway Wonderland on roadsides without council approval is gaining momentum on social media.
Locals have been borrowing the signs from Lismore City Hall and taking them to different Northern Rivers locations for some quick selfie action before posting the pics on NORPA'S Facebook page.
The NORPA Lismore Facebook page originally posted that they'd been told to take down the Railway Wonderland roadside signs on Sunday, and asked people to share photos of the sign online as an alternative.
NORPA general manager Patrick Healey said he knew he was "bending the rules" when the signs went up.
"I was very naughty and knew I was bending the rules," he said.
"But we've turned that into a fun thing by asking people to share our sign online and get the word out there.
"We've had great online feedback, people have been sharing the sign and that's been quite a lot of fun."
A spokesperson for Lismore City Council explained advertising signage is not allowed on roadsides or footpaths due to state government legislation, unless prior consent is given by council.
Mr Healey said Railway Wonderland was on track to deliver a "spectacular" performance from next Thursday.
"It's only once in a decade we could ever afford to do something as amazing as this," he said.
"It's also really important for people to know that this is about our area. The stories grow out of the Northern Rivers.
"We took people's stories that were actually about the railway station from the Byron Bay Writers Festival and then those stories were worked on and devised to become Railway Wonderland.
"That immigration, young people coming and going, love all those sorts of amazing things people experience coming and going."
For more information or tickets, go to www.norpa.org.au