Norco Primex and Richmond Valley Council sign three-year deal
NORCO Primex Field Days is is expected to attract more than 25,000 visitors, 300 exhibitors and more than 1000 brands when it comes this month.
The council has announced it will continue a long-standing relationship with Primex, signing a three-year partnership with the event, to be held from June 15-17 at Casino.
Council General Manager Vaughan Macdonald said Primex fitted perfectly into the economic development plan for the Richmond Valley.
"Our community's priority is growth and jobs and you achieve both through economic development,” Mr Macdonald said.
"We know it (Primex) brings people who spend their money here. The same people may decide to move here, or see business opportunities here.”
Mr Macdonald said the timing of Primex was perfect, in the wake of an historically successful Casino Beef Week.
"Beef prices are on a real high at the moment and the entire community is reaping the rewards from that,” he said.
Mr Macdonald said although beef was the economic cornerstone of the region, Primex also showcased the diversity of agriculture across the Richmond Valley.
"From sugar cane to soybeans, blueberries to poultry, the range of agricultural products is incredible and you will see many of those at Primex,” he said.
"In fact part of council's display at Primex will centre on promoting some of our local produce, smaller producers who do not have their own shopfronts.”
Primex director Bruce Wright welcomed the continued support of Richmond Valley Council.
"By working together Primex and the Richmond Valley Council have been able to bring major economic dividends to local businesses and residents,” Mr Wright said.
Primex brings more than $3 million to the economy with accommodation, meals and services.
"Then there is $30 million in sales generated through Primex exhibitors - about 50% of those exhibitors are locals,” he said.
Mr Wright said he would continue to work closely with Richmond Valley Council over plans to take Primex 'to the next level'.
An example of the latest technology making life better for primary producers "is the burgeoning use of drones by farmers...they will certainly be showcased at Primex this year, plus a lot more.”