Noosa Triathlon conquers London as biggest in the world
TRIATHLON: The Noosa Triathlon has been named as the largest triathlon in the world after knocking the London Triathlon from the top spot after last year's event attracted more than 8000 participants.
Noosa has become a stronghold for triathletes with some of the biggest names in the sport like Jan Frodeno and Emma Snowsill relocating there for parts of the year.
Ironman Asia-Pacific CEO Geoff Meyer said the announcement was evidence Queensland was the home of the sport.
"Noosa is not only the home of the great triathlon but a base for some of the world's best athletes as it offers a unique lifestyle which celebrates health, fitness and the outdoors," he said.
"This accolade is an important acknowledgement for the Noosa Triathlon recognising it as a leader of the sport and the world-class events that are hosted in Queensland.
"Noosa Triathlon embraces an exclusive experience and atmosphere, something which I encourage everyone to participant in at least once."
Reigning Noosa Triathlon champion Ashleigh Gentle said the event deserved its status as the world's premier triathlon.
"All here in Australia have known for a long time how great Noosa Triathlon is and that it is the marquee triathlon event and now the rest of the world will know as well," she said.
"I feel proud to have been a multiple winner and part of this great events history.
"Noosa Tri continues to innovate and improve like incorporating the iconic Noosa beach into this year's race.
"It will continue to grow from here."
The event brings a significant financial boost to the region with an estimated $18 million injection to the local economy.
About 12,000 extra visitors converged on the region last year for the annual race.
The race has come a long way since its humble beginning in 1983 which showcases the region to an international audience through extensive television coverage.
Minister for Tourism and Major Events Kate Jones said the event's status as the largest Olympic distance triathlon in the world reinforced Queensland's standing as Asia-Pacific's home of triathlon racing.
"To place ahead of major triathlons in London, Hamburg and Chicago is a great achievement and an indicator of Noosa's appeal to competitors and visitors from interstate and internationally," Ms Jones said.