IN THE RUNNING: Georgie King, Mikala Thomas, Lucy Amey, Alice Magner, Olivia Hooton, Angelique Dillon, Chelsea Law and Madeline Mayer vie to be crowned this year's Beef Week Queen.
IN THE RUNNING: Georgie King, Mikala Thomas, Lucy Amey, Alice Magner, Olivia Hooton, Angelique Dillon, Chelsea Law and Madeline Mayer vie to be crowned this year's Beef Week Queen. Ross Kendall

BEEF WEEK QUEEN: Meet the nine women vying for the crown

BEING able to communicate well and having a good knowledge of Casino and its most famous industry are just some of the factors that will help determine this year's Beef Week Queen.

The competition is just beginning but there is plenty to do for the nine entrants before the Queen is crowned at the official opening of Beef Week on Saturday, May 21.

There is hair and make-up to consider, but the event is not a beauty pageant, Beef Week Queen co-ordinator Leanne Collison said.

Ms Collison said the judges looked for someone who could communicate well and who had a good knowledge of Beef Week and Casino.

She said the judging occurred over the whole day and included they way entrants related to the occasion.

She said judges tried to get a "whole picture" of the women,

The 1989 Beef Week queen said eight of this year's nine contenders gathered to meet and start preparing for what would be a busy week.

She said no matter who won, all nine women would be involved across the 10-day event.

Yesterday's meeting included public speaking tips and media techniques.

The judgment days involve meeting the judges and the NSW governor-general at morning tea, a lunch, a cocktail party and the final dinner where the crown is awarded.

This year's contestants are: Chelsea Law, Mikala Thomas, Lucy Amey, Olivia Hooton, Georgie King, Madeline Mayer, Alice Magner, Holly Miller and Angelique Dillon.

Because of the many contestants a runner-up will also be announced for 2016.

The 2015 Beef week Queen Anna Imeson was on hand to advise contenders.

"My role is to mentor the lovely nine girls we have who have put their hands up to be representatives for our town and the Richmond Valley," Ms Imeson said.

"I'll be with them right up until the crowning. They can ask me anything," she said.

She said Being Beef Week Queen had made her more confident and improved her public speaking.

Her advice to the contenders was to be confident and to be themselves.

She said it was also a great opportunity for younger people to see how much effort went into making Beef Week a success.



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