Nimbin the model location
FUNKY Sydney fashion label Effigy49 took Nimbin by storm last week when their planned Byron Bay photo shoot was washed out.
Effigy49 manager Amber Johnson and her designer sister Jade Dockery were on the Northern Rivers shooting their new spring catalogue when the rain set in and they went in search of an indoor location.
“We love Byron and Nimbin,” Ms Johnson said.
“We had booked an outdoor shoot on the beach at Byron Bay with kaftans, horses and a quirky hippy theme which we had to cancel, so we thought Nimbin.”
The crew went scouting last Thursday afternoon and asked Nimbin Hemp Embassy president Michael Balderstone if they could use the Hemp Museum.
The laid-back Mr Balderstone didn’t have a problem and told them to head back in the morning.
“I was so impressed,” Mr Balderstone said. “At 8am the next day there was this big crew out the front.”
The crew comprised photographers, assistants, a model, a make-up artist and about 60 outfits that were wheeled in to the delight of bemused locals.
“We closed the museum for them for the day and the kids who usually hang out there kept climbing in the windows trying to figure out what was going on in their space,” Mr Balderstone said.
“The crew used every room and didn’t want us to change a thing. Jade and Amber were so cruisy and hippy and dreamy and beautiful.
“They loved Nimbin and fitted right in. They’re welcome back here any time.
“They wouldn’t even let us move the stained mattress used by the homeless folks out the back – they wanted it just how it was.
“Jade was so sweet, nothing was troubling her, and Rebecca, the model, she was the perfect hippy chick – wasn’t phased by any of it.
“She even got changed in the chook pen – she slipped in behind the Kombi and came out in a new outfit. I was so impressed.”
The Newtown-based Effigy49 label is sold in more than 60 stores across Australia, the UK, New Zealand and Indonesia. The 2010 spring catalogue, Look Back, will be distributed directly to buyers from stores.