New subsidised fares for taxis
IN a first for the North Coast, some Ballina Shire revellers can now get $4 off their taxi ride home at the end of the night.
The scheme is being funded by the RTA, Ballina Shire Council and the Ballina Liquor Accord in an effort to reduce drink -driving numbers during the festive season.
‘Share the Fare’ will operate on Friday, Saturday and Sunday nights for the next three months.
It will give people $4 towards a taxi or hire car so they can get home from a participating licensed venue.
Ballina Shire Liquor Accord chairman Gavin Fensom, said that Share the Fare was a first for the region.
“Neighbouring areas use a late night bus or designated driver programs, but in Ballina we’re working directly with local taxi and hire car companies to help provide affordable and safe transport home for patrons,” he said.
“Patrons just need to show their ID to bar staff with a current address, and this is written onto a $4 voucher, valid for that night only.”
Ballina District Taxis proprietor, Bernie Heckler, said it was a good scheme.
He said it would work in with their new SMS service to improve passenger safety.
“Bar staff can give us a mobile number when they make the booking. When the driver arrives, he hits a button in the taxi that sends a text to the nominated mobile announcing his arrival and the taxi number,” he said
“It means passengers don’t have to wait on the street for their taxi, and drivers know exactly who they’re meant to pick up.”
A list of participating venues is available at ballina.nsw.gov.au or call the council’s road safety officer on 6686 4444.