New campaign for tourism

A NEW marketing campaign worth more than $170,000 will be aimed at refloating a supposedly lagging tourism market.

The 'Rivers of Life' campaign will be the biggest marketing initiative undertaken by Northern Rivers Tourism in 2009, drawing visitors from South-East Queensland, regional NSW, Sydney and Melbourne.

Its budget is to be met by more than 60 local industry, local governments and other stakeholder contributors, and matched by Northern Rivers Tourism (NRT).

NRT chief executive Russell Mills said the campaign aimed to highlight the region as a vibrant, living place - a centre for creative industries and food.

The joint promotional activity includes the riversoflife.com.au website featuring editorial on regional destinations.

“I think in the past our rivers have been under-celebrated and under-utilised in terms of tourism. This campaign, among other things, puts the focus back on the water,” Mr Mills said.

The other major activity for NRT is the Tourist Symposium on October 19 and 20, with more than 1000 delegates expected to attend.



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