Amy Morton is the new face of Beef Week after her crowning as 2010 Beef Week Queen on Saturday night at the Casino RSM Club. Amy is employed as a qualified butcher at the Casino abattoir.
Amy Morton is the new face of Beef Week after her crowning as 2010 Beef Week Queen on Saturday night at the Casino RSM Club. Amy is employed as a qualified butcher at the Casino abattoir. Doug Eaton

Amy crowned Beef Week Queen

AMY MORTON lives and breathes beef.

A life-long love affair with the industry led to her crowning as Beef Week Queen on Saturday night at the official launch of Casino’s Beef Week.

It was the inevitable outcome of her personal andcareer goals, because Amy is also a qualified butcher who works at Northern Co-operative Meat Company’s abattoir in Casino.

She is the specification co-ordinator for one of the ope-rators in the boning room, and also training supervisor in charge of the apprentices.

Her new regal role is not Amy’s first taste of success.

Amy apprentice of the year in 2008 and in the days leading up to Beef Week she was in Germany, at the IFFA world meat trade fair in Frankfurt. She won a scholarship to visit the show through MINTRAC, theNational Meat Industry Training Advisory Council.

She has big plans for the future.

A Certificate IV course in leadership in meat processing is under way, to be followed by a diploma, which she expects will take her into management positions.

Amy grew up on a beef cattle farm in Larnook and has been attending Beef Week for much of her life.

“Now I’m an ambassador for the event,” she said. “It’s an important role, helping to promote the week.”

Sentiment has little part in her affection for beef. She chose Angus as her specialty breed for sound commercial reasons.

“Angus has really taken off and is one of the more popular breeds in Australia,” she said.

“And from a butcher’s point of view, it offers a variety of meats and can meet a good range of markets.”

Amy’s formal duties begin tonight, with the presentation of window display prizes to those Casino businesses that displayed the ‘Wild Wild West’ theme.

Tomorrow night there is the Fashion Parade, then the race day and on Friday morning, the Butchers’ Breakfast.

Perhaps then Amy can enjoy one of her prizes – a two-night trip to Sydney for two.



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