New design ramps up trailer market
TOOWOOMBA company No Ramp Trailers is certainly turning heads when it comes to its new and innovative product.
As the name suggests, the trailers eliminate the need for ramps, and owner Doug Spark claims they are the most versatile and innovative utility trailers on the market.
"We have three models available for a variety of applications, ideal for use in the construction and agricultural sectors as well as for private use," Mr Spark said.
"The trailers are designed to sustain the rugged Australian conditions and, better still, they are all built in Toowoomba," he said.
Strict workplace health and safety laws demand businesses ensure their employees are exposed to safe workplace practices, and this was one of the main reasons Mr Spark decided to open his own business.
"The need for a safe option for loading equipment onto a trailer that was easy to use was one of the main reasons why I decided to open up my own business," he said.
One of the most important tools that has allowed Mr Spark to expose his product to the market place is his understanding about how marketing actually worked.
"Marketing practices such as a well-presented and informative website and attending trade shows has allowed me to interact with business owners and show them the benefits of my products.
"Being based in Toowoomba, with its central location and exposure to a large external market place, has also been one of the great benefits that has allowed me to grow my business," Mr Spark said.
The piece of advice Mr Spark has for those looking to enter into the world of business is to make sure your product stands out.
"Analyse your competitors and ensure your product is superior, or at the very least, has a point of differentiation.
"Do your research and make sure you know your target market inside out," he said.
For further information visit http://www.noramptrailers.com.au.