News

New CQ retail website is all about women's business

TWO Central Queensland women have launched a new retail website that encourages women to buy from brands with female leaders.

Jade Collins from Rockhampton and Alanna Bastin-Byrne from Mackay, have launched over 2000 brands on femeconomy.com.au.

"Two facts led me to create Femeconomy. The first, women make 85% of consumer purchase decisions," Mrs Collins said.

"The second, gender equality won't be achieved until 2133 at the current rate of progress.

"I thought if we could channel women's significant economic purchasing power towards brands with female leaders, then we'd really make a positive impact in the world for women.

"We believe that if there are more female leaders, men and women will start to benefit from more flexible working arrangements, there will be more income for families as the gender and superannuation pay gap closes and we will start to normalise women as leaders in our community."

 

Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to a 30% female share is associated with a 15% increase in profitability for a typical firm.

"The criteria to be a Femeconomy friendly brand is to be at least 50% female owned or have 30% of women on the board," co-founder of Femeconomy and Jade's sister-in-law, Miss Bastin-Byrne said.

"With board membership, it was important for us to align with the Australian Institute of Company Directors' target of 30% of women on boards by 2018."

"Each week on Femeconomy we will highlight a brand, it's products and a female leader. At Femeconomy you can save your favourite brands, so they are easy to locate when you come back to the site. And companies can also submit their brands to us. Find us on Facebook, Twitter, Instagram, YouTube and LinkedIn."

"We know Rockhampton and Mackay are active in the startup space and we are proud of where we grew up," Mrs Collins said.

"We hope the story of launching our site encourages other regional entrepreneurs to go for it!"

Topics:  business online shopping



Run of woes impact on Lismore Base

Westpac Rescue Helicopter at Lismore Base Hospital.

New allegations another hit for major regional hospital

'Hunted like game': nude beach creeps prompt calls for safety

Residents have made calls for beachgoers to report sexual harassment to local police.

Calls for beachgoers to report sexual harassment to the local police

Stan our man for Archibald Prize

Stan Gilchrist in front of the portrait  East Ballina artist Brett Belot will enter in the Archibald Prize later this year.

Local face to be entered in prestigious national art prize

Local Partners

Book review: Mia Freedman's book meets her critics head on

IF AUSTRALIA does have a tall poppy syndrome, Mia Freedman has most certainly been a victim.

Comedy production hits Rochdale stage

Thoroughly relishing their roles as the three crotchety old veterans (performed by Co Gray Wilson, Jason Smith and John Taylor), they provide fascinating individual insights into three proud men who despite their frailties are determined be adventurous and joyful to the end.

Heroes is a comedy play by Gerald Sibleyras.

Stan our man for Archibald Prize

Stan Gilchrist in front of the portrait  East Ballina artist Brett Belot will enter in the Archibald Prize later this year.

Local face to be entered in prestigious national art prize

Mandy and Ellen will be just women like us in Nimbin

DUO: Mandy Nolan and Ellen Briggs bring their hit show Women Like Us to Nimbin.

Hit comedy show heading towards Nimbin

Chicago comes to Bangalow

CELL BLOCK TANGO: Actress Catherine Zeta-Jones in a scene from the 2002 film Chicago.

The next production by Bangalow Theatre Company

Model Bella Hadid's see-through dress shocks in Cannes

US model Bella Hadid attends the Cinema Against AIDS amfAR gala 2017 held at the Hotel du Cap, Eden Roc in Cap d'Antibes, France, 25 May 2017.

It’s like she’s become addicted to shock value.

Here's your chance to carp about feral pests

Carp might by great fun to catch but they're destroying Australia's watercourses.

Science in the Pub looks at carp and coral trees

SNEAK PEEK: What new shopping centre is going to look like

Artist impression of the proposed redevelopment of the cinema and shopping complex on Jonson St, Byron Bay.

Mercato billed as regional NSW's most sustainable shopping complex

How Toowoomba house prices compare in Australia

For sale sign in front of home.

Here's what $700,000 will buy you in Toowoomba, Brisbane and Sydney

Slaves in Byron: The dark side of housing crisis

Housing generic.

A darker side to Byron's economy

Bonville to become new housing hub

REZONING: Large areas of Bonville have been rezoned for residential

Land rezoning will turn farmland into housing

Ready to SELL your property?

Post Your Ad Here!