New campaign to tackle drink driving
A NEW road safety campaign has been launched has been launched to tackle alarming Northern Rivers road statistics.
Ballina Shire Council and the Ballina Liquor Accord said drink driving contributed to a quarter of fatal crashes on the Northern Rivers over the past few years.
The Ballina Shire Liquor Accord, in partnership with Ballina Shire Council, Transport NSW, NSW Police and local licensed premises have launched a new road safety campaign to lower the number of alcohol-related accidents in the region by promoting patrons to take heed of the latest drink driving newspaper headlines.
The Real Headlines: Real Issue campaign will appear in more than twelve pubs, clubs and restaurants across the Ballina Shire, and will encourage drivers who are going out drinking to leave their car at home, said president of the Ballina Liquor Accord, John Purcell.
"The message is a simple one; if you drink, don't drive," Mr Purcell said.
The posters to be displayed show real headlines from local newspapers over the last few years concerning drink driving accidents.
- 53,304 Random Breath Tests conducted in the Richmond LAC in 2012
- 524 Prescribed Concentration of Alcohol (PCA) offences where drivers had their last drink in the Richmond Local Area Command
- Of those 165 offences were in the Ballina Liquor Accord area